How to make your Marketing dollar work more – The Art of Conversations
When I think of marketing, I see at least three areas where marketing needs to impact to be effective.
Make Effective Online Marketing Contents, Collaterals, and Web sites
What if I make a beautiful mousetrap and they never show up? But what if they show up and find that your mousetrap is not what they wanted. Or if they find that people who sell these mousetraps are not-friendly.
Everyone is working in Marketing
What if I make a beautiful mousetrap and they never show up? But what if they show up and find that your mousetrap is not what they wanted. Or if they find that people who sell these mousetraps are not-friendly.
Some good conversation starters
Conversations about the company in the customer and prospect’s world. What are they talking about? Why are they talking about it? How am I affected by it?
Good if you are part of conversations. Excellent if these conversations are favorable towards you. Worst if you are not part of any of these fierce conversations.
Think about possibilities that a positive product review can release on your market.
What if you could influence these conversations. Shape the discussion in the conversation-space.
using marketing – strategy
Good news is that a lot of people have been thinking about these issues and we are not alone.
Here is a list of a few resources that can get you started- Marketing’s Role: Dispatches from the field.
[still refining it. Stay tuned......]
