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Chitti and Sumesh’s introduction to blogging

18 May

We found this video to be very interesting.

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How to make your Marketing dollar work more – The Art of Conversations

8 Oct

When I think of marketing, I see at least three areas where marketing needs to impact to be effective.

Make Effective Online Marketing Contents, Collaterals, and Web sites

What if I make a beautiful mousetrap and they never show up? But what if they show up and find that your mousetrap is not what they wanted. Or if they find that people who sell these mousetraps are not-friendly.

Everyone is working in Marketing

What if I make a beautiful mousetrap and they never show up? But what if they show up and find that your mousetrap is not what they wanted. Or if they find that people who sell these mousetraps are not-friendly.

Some good conversation starters

Conversations about the company in the customer and prospect’s world. What are they talking about? Why are they talking about it? How am I affected by it?

Good if you are part of conversations. Excellent if these conversations are favorable towards you. Worst if you are not part of any of these fierce conversations.

Think about possibilities that a positive product review can release on your market.

What if you could influence these conversations. Shape the discussion in the conversation-space.

using marketing – strategy

Good news is that a lot of people have been thinking about these issues and we are not alone.

Here is a list of a few resources that can get you started- Marketing’s Role: Dispatches from the field.

[still refining it. Stay tuned……]

Sustainable Product Design

5 Aug

How to design sustainable Products?

I am interested in sustainable product design. I encountered a good resources on designing sustainable products, well here it is for your green pleasure. It is from Business for Social Responsibility (BSR) and design and innovation firm IDEO, Aligned for Sustainable Design: An A-B-C-D Approach to Making Better Products. The objective of this report is to educate companies about how to create internal and external alignments that will allow them to achieve their sustainable design goals. But first….

Why design sustainable products?

At least one of the reasons is cost. Companies are already made to pay for recycling these products. Soon consumers will also pay for their waste. For example, recently in Toronto the city has started charging the building owners for the waste they produce. City is encouraging the building managers to do more recycling.

In the past one really do not have to care about which box you through your coffee cup in, waste or recycling. But now you must care.

Product Life-Cycle and Product Re-Cycle

A good product designer must think about all aspects of a product life cycle. May be we have think of products not in terms of cradle to grave, but rather from Cradle to Cradle.

Be visible or invisible, that is the question

13 Jan

The other day when I was going to work in the morning, I noticed a very interesting thing. A girl was crossing the road. Right before her a man crossed the road and went on the other side. The walk sign was blinking and counting numbers in backward order to let the pedestrians know how much time to cross the street. 

I noticed that the girl took slightly longer to cross the road than the man, though she appeared to be younger than him.

It appeared that she wanted this time, where all the people stopped on the red signal to see her. She wanted to be visible. while the man before her just wanted to cross the road and get out of the way of people. It appears that he wanted to invisible, offering least difference to the routines of other people.

I began wondering. so how much of our desire to visible or not can affect our behavior. How much of that reward or deny us the bounties of life?

More I thought about it more it became obvious that the desire to be invisible is as much in existence as much is the desire to be visible. Rather it appears that desire to be invisible is more prevalent. Or should I dare say that some groups appear to be more wanting the visibility and hence their behaviors adjust accordingly.

If I can blanket apply my observations then here are few generalized statements:

  • Some cultures appear to desire invisibility
  • Some cultures don’t mind either
  • some cultures will risk everything to be visible

This desire of visibility or lack of it can then show itself in various places.

visible or not

Tradition maintainers, accountants, marketing folks, sales, programmers, dreamers, coffee-club members, water cooler philosophers, idea-managers, action-man, or why don’t you sms me types.

The fountains of money

14 Sep

What would you say if I tell you that the water fountains in this picture below are running on money?

Data Fountain

You might think that I am being philosophical about life and things like that. You might even accuse of me being a fan of Eckhart Tolle and Oprah Winfrey. But it isn’t the case.

These fountains are working from a live data feed of currency rates. Its refreshed every five seconds, so you can see the fluctuation in the market. (At the moment dollar is not doing well against Yen and Euro.)

What a great way to visually present information. I have talked about Visual Thinking in my last post, but this is taking things a little real-life. Its almost like information becoming alive. Now that’s a wonderful way to present information.

Behind the scene, these fountains are getting data from Internet, that data is fed into processors in embedded devices controlling these fountains. So a machine is talking to another machine and it then interfaces with our world through expressions of water.

Ah! poetry of M2M, mashups, interface design, user experience, embedded devices and beauty.

Now that’s what I call visual Thinking.

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To post or not to post, that is the question

7 Aug

Are you like me? Your blog is turning into a nagging, needy friend asking for your attention all the time. You are supposed to meet everyday even when you have nothing to talk. And your blog posts are turning into small talk, the casual and informal chit chat; “So howz going?” equivalent in websphere.

Blogging introvert or extrovert: Who am I?

I was thinking about my relationship with my blog. Am I suppose to post daily? What should be the depth of my contents? Am I expert (connected into things) enough to talk about something daily? or am I willing to use my blog as a place to crystallize uncooked ideas. What should I do?

Thanks to , the usability master, there seems to be a solution to my woes: write articles, not blog posts.

So that’s what I will do- I will have natural depth in each blog post and let the nature of my exposure to the subject and my need to talk shall determine the frequency of posts.

I might still post these small posts but I would not be compelled into writing daily and hence adding to Internet-clutter. I will try to come up with a little more than a heading and a talkback url for my posts.

the famous author in his non fiction book, “On writing,” described a technique for fiction writing but its very relevant for bloggers as well. Here is the essence of it, my paraphrasing,

“write with the flow, describing as and when the ideas come. Write, till you hit a conclusion of sort. Leave it at that point. Then revisit it later; take the ends that needs to be expanded and do a second round of “going with the flow“. Eventually you will cover the subject exhaustively.

When editing, look for patterns, roadmaps, ideas, unique things. You will often see a structure, a natural progression of ideas. Its almost like the way we talk; it will flow.”

Another way to look at it will to think of a journey on a highway. Its like traveling to side roads and small towns while  I am heading towards my destination. Hence enjoying the ride, seeing the city (subject) in a more natural  “as it comes to me” way.

water flows, wind blows

Action: Put posts that are with some depth and stay away from tendency to post for the sake of posting.

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Wiki and Product Management

31 Jul

“Don’t ever answer the same question twice”, this is the advice Jeff Lash gave to product managers on his blog, How to be a good product manager.

Pragmatic Marketing framework also suggests to get out of firefighting mode (tactical) and become more strategic.

If we need to accomplish this objective we may use Wiki. Wikies could be a good source for product managers to post information about products, sales processes and collaterals and allow the sales team to find it at a centralized place. Sales team can edit and hence share their experiences, and hence create a collective knowledge about product, customer, and market dynamics.

Think of a scenario in which Sales discusses their “secret” tactics to use the promotional material to get a “close”. Think of that being part of new-sales execute informal training. Think of it being done by the very people who are in the marketplace. So a tone, voice, language and style more conducive to sales teams.

Now take this further and think of a production/development manager adding a comment to the discussion highlighting the methodology, the technique, the production value to that discussion and editing that in the Wiki. So sort of closing the knowledge loop. Sort of behind the product’s front end scene thing.

Now imagine a Finance guy adding further a financial commentary as to what is more financially viable in all effective sales methods. A phone call – yes. A visit to customer’s head office in Milan – no. A conference call to customer’s head office – well may be.

Hence it starts a dialogue and its not being managed (read: labored) by a single person. The collective wisdom of groups, in this case the whole company, is building it up.

Lets think of it as Product Management 2.0, a more social, democratic use and creation of information.

 

 

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